A book I read recently and highly recommend is David Meerman Scott’s Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage.
Perfect timing, as the Microsoft-LinkedIn deal launched the next day, and I knew to generate some traffic by levering my authority and injecting my blog into the story.
And yet again I have a great chance to newsjack. Because this Wednesday, the day the Cavaliers will earn their triumph, Belt Magazine will be hosting its
Because this Wednesday, the day of the Cavaliers victory parade, Belt Magazine will be hosting its Cleveland Neighborhood Guidebook launch party.
My essay is entitled “The Opposite of Cool.” How scruffy, how appropriate. Cleveland has been the butt of sports jokes for decades. The curse is broken. Time to celebrate — while not losing our image!
Event details here. No RSVP required.
On a somewhat related, less happy note….
I’ve had the privilege these recent months to get to know Jordan Goldmeier and his wonderful wife Katherine. You may know Jordan from Excel.TV. Jordan was the original Cleveland MVP — in Microsoft Excel, namely.
Jordan’s wife Katherine has accepted a position in the department of theology at Molloy College on Long Island.
Jordan and I had our final Excel beer summit tonight. They are leaving Wednesday — right before the launch party.
Thanks, Jordan, for being a great counsel to this blog, and sorry you can’t meet my readers this Wednesday!