This is a preview of my forthcoming course on networking for analysts. Learn more at georgejmount.com/networkingcourse .
Weinberg and Mares in Traction: How Any Startup Can Achieve Explosive Customer Growth give a 50/50 rule to startups – spend half your time building a product and half your time marketing it.
I believe the same rule should apply to professionals, building “Me, Inc.” through content marketing. In this presentation, I discuss the importance of building a following outside your own workplace and how to get started.