Grad School: Specialization Does Not Mean What You Think It Means

As I mentioned in my last post, I am going back to school for a PhD at Case Western Reserve University. I predicted this would influence my blogging. Well, that didn’t take long. My program in design & innovation is highly influenced by information systems and, to a lesser extent, marketing — two subjects which I […]

The guide to being me online.

Many people have asked me how I stay so present online with consistent, themed content. I’m often the first name they see on LinkedIn, they say, and they’re amazed that I can stay at the top of my company and peers on profile views. I’d like to dive into this a bit — a guide […]

Using Excel for CRM? Tell Me More.

I emphasize on my blog that you don’t have to be a “numbers person” to be good at Excel. You just have to think logically. At Wordcamp Dayton I was surprised to learn how many marketers, freelancers, and small business owners use Microsoft Excel for their CRM. Some of them have tried thousand-plus-dollar software solutions, yet resorted back to […]

It Takes Two to Price

Ben Yi wrote a great piece on Uber’s surge pricing, how it works, and thoughts to improve it.  I left a brief comment on Ben’s post which I’d like to share. I’ve argued before that a good business analyst frames problems from both the supply and demand side. Most people — especially marketers — consider […]

Branding Bean-counters

I’ve been reading Traction: How Any Startup Can Achieve Explosive Customer Growth by Gabriel Weinberg and Justin Mares.  I heard Weinberg on the James Altucher Show and was compelled to read his book. It’s incredible that Weinberg could take on the mighty Google and do it without tracking customers, a main strategy for the search giant.  But what could I […]